Can You Make A Living As A Freelance Information Product Creator?

Do you need to sell information products in order to make a living as a creator of learning content? I mean, that seems to be the impression you get if you hang around the internet marketing business long enough.

Wanna make money? Create an infoproduct. Wanna build a reputation? Create an information product. On and on but underlying it all is that you need to sell those self-same learning courses.

Is there another way to create learning products and make a living without having to sell those information products?

The answer is yes!

There are four basic roles in the supply chain of learning content products.

1. The creator

2. The presenter

3. The packager or publisher

4. The seller

Frequently the presenter and the seller are the same person — at least on the internet. But the creation of high quality infoproducts is a specialty. And it’s a task that can be done from the background, without anyone being the wiser. And that situation — high skill specialty and a background task — makes information product creation fertile ground for a freelance business.

In this article, I’m going to identify three markets that are perfect for the freelance information product creator.

1. Large companies

Large companies are the traditional market for most of the training industry. After all, one of their primary critical success indicators is how up-to-date their employees are. In other words, how often they train their people. So most large companies spend a great deal of money in supplying training to their people. Some of that training is contracted — the training company provides both content and trainer and sometimes facilities. But a large portion is internal — provided by internal or contract training staff. Companies often prefer to own the course material and so they will hire freelance learning content providers to design their courses.

2. Large Training Companies

Large training companies such as Learning Tree International or Global Knowledge usually hire contract trainers who are responsible for both content and delivery. However, they also maintain a set of courses which are their property. This type of learning content is often provided by freelance course designers.

3. Information Product Marketers

New information marketers are told to design their own information products. After all, they are the experts and if they are going to go beyond the minimum they need to have their own information products. But many of the infoproduct marketers are large multi-million dollar companies. The owner no longer creates his own products. In fact, he or she may not even bother to act as presenter. The creation of information products is often one of those tasks that are outsourced very quickly. Why? Because doing it well is a specialty involving many years of training. These large publisher/marketers often release several new products a year. Freelance staffing can prove to be cheaper for these companies than hiring employees.

Benefits of Selling Information Products Online

Having a business that can run on autopilot and give you money, month after month is every Internet marketer’s dream. You can create and sell information products which will allow you to accomplish that feat. There have been an incredible number of folks who have tried in various ways to earn some kind of online income. Creating information products has got to be the number one method for making money online, and there are many reasons we say that. So here are a few reasons why it is smart to create and sell information products online.

One excellent reason is you can more easily build a mailing list you can develop and market to for years to come. It has long been known that selling to the backend with a lesser expensive intro product is a powerful way to go. You can and should begin with a lower priced front end product, and then you build a list. Take the people who purchased the first and less expensive product, and then you will market to them and eventually offer them something more expensive. The strategy is simple really, and all you will doing is moving people along and offering buyers a higher ticket item later on down the road. When you start selling your own information products, you’ll find that there are no shipping costs and you don’t have to maintain any inventory. So you avoid the typical expenses that offline businesses have to contend with. Information products are delivered instantly over the internet, which is great for both you and your customer!

An info product business is very low maintenance, and can be run in a mostly hands-off manner. All you have to do is put the system in place, and it can mostly run on its own. You don’t have to be in front of your computer for people to read your sales page, place their order and receive their download. You certainly can’t say that about any traditional offline business.

All in all, from the above article we come to understand the value of selling your own information products. Many people start learning and then they get stuck, and that is what you need to avoid letting happen to you. You can start doing research today for good products to learn from, and then learn from them what has value for customers and what they will be willing to pay for such a product.

Reasons Why You Should Create and Sell Information Products Online

If you’ve been into Internet marketing for a while, you would know how popular information products are in this niche. Many top Internet marketers rely on selling their eBooks and reports that teach their customers about Internet marketing and how they can become successful with it. You can find information products, though, on every imaginable subject, so the field is wide open. You can also find plenty of info products on topics such as “dating tips” and “dessert recipes,” as well as thousands of others. The Internet has always been about information and the hunger for it is growing with time. Let’s explore a few of the top reasons why creating and selling your own information products is a good idea.

The smartest thing you can do is make the effort to build a list, and from that you can reap powerful rewards down the line. The real money, and all ‘gurus’ will tell you, is in the backend of your product list, and that is another excellent benefit for email marketing. You can and should begin with a lower priced front end product, and then you build a list. Now, you’ve got a solid buyer’s list to which you can sell another eBook that costs $30 – and a good percentage of them will buy from you since they already know what kind of quality you offer. The strategy is simple really, and all you will doing is moving people along and offering buyers a higher ticket item later on down the road. You save time, money and effort when you deal with information products because you don’t have to pay postage to ship them or have a storage facility to maintain them. Unlike other types of businesses, you won’t have these costs eating away at your profits month after month. With digital downloads, everyone gets what they want -you can deliver the products cost-free and customers don’t have to wait to receive them!

Don’t forget what might be the biggest benefit, which is the freedom that successful internet marketers enjoy. This is a business that allows you to set up your life any way you want to, from your location to your daily schedule. Once you start selling your own products and take it to the next level, you’ll see that there’s no business like the info product business. You can literally achieve much more than what other professionals would take years to get in a traditional job. This can put you in charge of your own life and accomplishments, which is hard to beat.

In general, the business of selling information products can be very profitable and satisfying. You just need to focus on giving value to your customers and deliver targeted information they can use. If you do this, your business will soon be established and you’ll gain a growing customer base. So go ahead, invest in your first info product if you haven’t yet; you’ll thank yourself in the long run.

How to Create Informational Products That Make Money

Creating learning content products can be the most profitable method of making money on the internet. For that matter it can be quite profitable in the bricks and mortar world as well. But there’s one problem.

How can you create information products that make money consistently?

In this article I’m going to give you seven tips to help you create learning content products that will make you money.

1. Always start with the customer and their motivators. Everything you do — from the product itself to the marketing of the product — needs to be focused on a targeted customer. You need to spend time determining who your customer is and what motivates them. Knowing your client and their motivations is the most important way you can ensure your information product will sell.

2. Focus your products on solving one problem for your customer. Your solution will most likely solve many problems your customer has. Cool. But your customer doesn’t care. All they care about it that it will solve the one problem they have. Everything you do must focus on that one problem and solving it.

3. If you’re writing a book, an eBook or using a script — write like you talk not like you write. It really doesn’t matter what type of learning content product you are creating you most likely are going to have to write the content. When you do write like you speak. Most people write using an artificial voice that frankly sounds silly when spoken aloud. You’re not trying to pass high school English any more. Just write like you speak. You and your audience will be happier with the result.

4. Either teach or sell, don’t try to do both! I don’t know how many times I’ve run into entrepreneurs who haven’t gotten this message. People do not want to be sold. They want to buy. They especially do not like to be told they are about to be taught when you are intending to sell them. Basic honesty rules. If you’re going to teach, teach. Don’t try to sell other products. Don’t try to sell services. Just teach. Trust your customers — if you produce a good product they will buy other products from you.

5. Don’t underestimate the time and effort involved in producing a quality learning content product. One of the worst mistakes a manager can make is to try to negotiate how long a product will take to make. It will take the length of time it will take. Accept it. If you want a quality product you need to spend the time and the effort. There is no free lunch.

6. Don’t underestimate the value of marketing. Making money with information products needs only three things. Know who your client is. Create a quality product that meets their motivating needs or desires. Put your product in front of your customer and focus their attention on it. The problem is getting your product in front of your customer while they’re still paying attention. That’s marketing’s job. It takes effort, skill and luck.

7. Keep it simple. Your customers are very busy. They have information flying at them from all angles. Constantly! They can only spend a small amount of energy understanding your learning content. Help them to understand your solution. Keep it simple. Your customers will reward you by buying more of your product. And that’s how you’ll really make money with your informational products.