Develop an Online Business Selling Information Products

Building a business around information products has become a bit of a hot topic in recent years. Many online businesses were developed selling other peoples digital downloads of information, but what information products could you develop with your own knowledge, and how can you sell them?

Information products are things like ebooks, ecourses, teleseminars, audio programmes, online training programmes. It is simply a product whereby you deliver information to your customer in an electronic format, so a downloadable file. You can of course package your information as a hard copy and send out things like a folder containing printer material, cds, dvds, etc but most people deliver information products online, to keep production costs to a minimum and the efficiency of the business high.

For example, if you are delivering your information in a written format, such as a Word document, you might turn that into a pdf file and call it an ebook. Of you might decide to deliver that written information over a series of emails, delivered over a period, and call it an ecourse.

If you prefer the spoken word, you might record an interview or telephone conversation, turn that into an mp3 and call it an audio programme. You could also have that information transcribed and turn it into another written information product, an eBook or ecourse.

Don’t be put off by thinking you have to write a book on a subject either, most information products are relatively short in length, so rather than books, think guides or tip sheets. Internet users want concise, easy to consume products that answer their questions or solve a particular problem and you shouldn’t need to write reams in order to do that. If you do, serialise the information and turn it into an ecourse.

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How To Create Best Selling Information Products Online

The possibility for you to turn your strengths and knowledge into a cash dispenser is quite realistic and here is why. To create information products for other consumers can be a highly rewarding job and hobby. If you answer yes to any of the following questions, you just might be in luck of being a proud product creator & owner.

Do you have an interest in something to which you can provide others with valuable information? Is your particular area of interest profitable? With the information you hold do other people want to learn what you have to teach?

To build and create a successful informational product the information must be of value and if the demand is there for people wanting to learn what you can teach, you have just found a great spot to start making some money online.

There are currently countless ways to create informational materials online for consumers within your niche. Two popular routes which are most commonly taken are video recordings or the creation of an e-book. To write a quality e-book you must have some writing skills behind you, find your strengths; are you more of a visual presenter? If so develop some videos instead of writing it all down.

Quick tip for writers: The information product must be providing the informative value whilst keeping the readers interested and complete.

When creating your products do not develop them with little heart, customers want to know your worth their time & money, you must prove your worth as an authority figure in developing niche specific information products. That is where you will get recognized. So ask yourself can you write a top notch quality product onto a document only using words? If your skills in grammar etc are not the best I suggest you continue researching and learning how to best create an informational resources & e-books. There are many reasons why, first off, the organization of the e-book is important, if the readers feel confused and abandoned. They will stop reading the product and most likely refuse to purchase another informational resource from you. This is what you do not want as an e-book creator.

Information Product Creation – Using the Mind’s Limitations to an Advantage

When creating your information products you should always take into account your audience’s ability to process information. This is true whether you are talking about chunking information or simply displaying it.

The cognitive limit — the rule of seven plus or minus two — is one expression of your audience’s ability to absorb and process information. It affects everything you do when creating your information products. Now there’s nothing that forces you to pay attention to this limitation — after all it’s your product. But it will greatly affect how your audience perceives the quality of your product.

So what does this seven plus or minus two mean?

Above nine items the brain needs to process the information through long term memory. Short term memory can’t hold more than nine items. Below five items the brain will decide that the information isn’t that important and will process it and discard it from short term memory. As the number of items approaches the limits the brain begins to flip between the two situations.

So how do we use this mental trait in our products?

The first use is in the recognition of the concept of mental noise. Basically, as the amount of information clamoring for a person’s attention increases, their ability to process information falls.

What does this mean to us as information product creators?

First, it means that all the numbers in the rest of the article should be considered as maximums. As your audience is bombarded with information you need to reduce the target number in order to achieve the same level of information. For example, today, three items not four is usually considered optimum.

Second, it means that when you are training (i.e. presenting a live product), you need to consider the environment — both immediate and overall. Your audience will always learn better if you give them a quiet, calm, low extraneous information environment. However, their environment outside the training area will also affect their ability to absorb information.

Third, it means that we need to modify our presentation based on the environments. You may need to overcome the external stimulus in order to be heard at all. Figuratively, you may need to shout to be heard!

Going on to the cognitive limit itself, the next obvious use is at the low end of the cognitive limit. The brain will begin to pay attention at three, four and five items. Traditionally, it was suggested that four points was optimum for most slides. Why? Because at four points the brain says, “pay attention, this might be important”. That allowed the presenter to ride the wave and drive the actual information being presented home without overloading the audience. Five was too many because then the audience will pay too much attention to the slide.

The third use is at the high end. When organizing an information product we might be tempted to identify more than nine chunks of information in our product. Unfortunately, our brains can’t handle that much information in short term memory. But we also cannot process information directly into long term memory. Result? If you present a slide with more than nine items on it the audience will ignore the slide. They’ll go to sleep. You’ll lose them. The optimum number of chunks of information — chapters, modules or sections — is always less than seven. However, when presenting in a non-written mode — for example, a seminar or webinar — you actually should limit the modules to no more than five.

7 Marketing Ideas For An Information Product

If you are getting started in marketing, and you want to promote an information product, there are many different tactics you can use. In many cases, providing information related to the product for free can help to generate an interest in the product, and there are numerous ways to go about doing just that, especially online. However, depending on your product, it may even make sense to use some of the more traditional, offline methods. Below you will find 7 marketing ideas you can use.

1. Article Marketing

One of the true staples of online marketing is article marketing. This is where you write informative articles related to the topic of the product you are promoting and distribute them online. You submit these articles to directories, where they can be picked up by other sites and distributed around the web. Along with each article, you would include your promotional link.

2. Video Marketing

This is very similar to article marketing, but instead of writing articles you create informative videos. These videos are then uploaded to video sharing sites where people can see them, and where webmasters can embed the video in other pages, helping to distribute your information around the web. With this technique, you’ll want to have a promotional link at the video sharing site, and you’ll want to promote your link within the video so anyone watching on another site will still see your link.

3. Online Radio / Podcast

Similar again to the two techniques above, here you are creating an audio presentation that provides information related to the product you are promoting. You can either broadcast it as a radio type show, allowing live participation with the recording available after, or you can simply record your presentation and make it available through podcast directories. Either way, you’ll want to have promotional links at the site and mention the link during your presentation in case someone is listening at another site.

4. Forum Marketing

In this technique, you are not writing articles, creating videos, or recording audio. Instead, what you are doing is participating in a forum where people are discussing topics related to the product you are promoting. Participate by asking and/or answering questions as well as engaging in discussions at the site. Your promotional link should be in your signature, and you shouldn’t mention it directly. In other words, don’t do anything overtly promotional or you may be banned as a spammer.

5. Create an E-zine / Newsletter

This is a technique that can be done either online or offline. What you would do is create an e-zine or newsletter type of publication which you can distribute either through email or regular mail, providing information related to your product. You will, of course, include your promotional links in the publication.

6. Post Fliers

With that, we move into offline techniques. Depending on your budget and the type of product, these can be very effective. For this, what you do is print an informational flier that describes the benefits of your product, and then tells how to get more information or how to purchase the product. Having a link printed on strips that can be torn off can work well for this.

7. Promotional Items

Another offline technique is to create and distribute promotional items. Things such as pens or notepads work well for promoting online products because they tend to get passed around and left in places where many people will see them beyond the person who originally received the product. Print your promotional link and a very brief description on the item, then give them out to anyone and everyone.